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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research 1.º edición
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
264 pages, 17 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de julio de 2019 |
| ISBN13 | 9781138322080 |
| Editores | Taylor & Francis Ltd |
| Páginas | 264 |
| Dimensiones | 235 × 160 × 16 mm · 502 g |
| Lengua | Inglés |
| Editor | Kennedy, Ann-Marie (University of Canterbury, New Zealand) |
