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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research 1.º edición
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems - Routledge Interpretive Marketing Research
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
264 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2021 |
| ISBN13 | 9780367785475 |
| Editores | Taylor & Francis Ltd |
| Páginas | 272 |
| Dimensiones | 150 × 220 × 10 mm · 385 g |
| Lengua | Inglés |
| Editor | Kennedy, Ann-Marie (University of Canterbury, New Zealand) |
