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Branded Content: The Fateful Merging of Media and Marketing Hardy, Jonathan (University of East London, UK) 1.º edición
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Branded Content: The Fateful Merging of Media and Marketing
Hardy, Jonathan (University of East London, UK)
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
272 pages, 20 Halftones, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de agosto de 2021 |
| ISBN13 | 9781138190412 |
| Editores | Taylor & Francis Ltd |
| Páginas | 282 |
| Dimensiones | 150 × 220 × 20 mm · 700 g |
| Lengua | Inglés |
