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Mapping the Media-Marketing Ecology - Routledge Critical Advertising Studies Hardy, Jonathan (University of East London, UK)
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Mapping the Media-Marketing Ecology - Routledge Critical Advertising Studies
Hardy, Jonathan (University of East London, UK)
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de julio de 2026 |
| ISBN13 | 9781041143758 |
| Editores | Taylor & Francis Ltd |
| Páginas | 184 |
| Dimensiones | 150 × 220 × 20 mm · 520 g |
