Marketing Communications Management - Paul Copley - Libros - Taylor & Francis Ltd - 9781138145993 - 27 de julio de 2016
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Paul Copley
Marketing Communications Management 1.º edición

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.

Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

456 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 27 de julio de 2016
ISBN13 9781138145993
Editores Taylor & Francis Ltd
Páginas 456
Dimensiones 150 × 220 × 20 mm   ·   453 g
Lengua Inglés  

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