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Marketing Communications Management
Paul Copley
Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.
480 pages, colour illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de septiembre de 2004 |
| ISBN13 | 9780750652940 |
| Editores | Taylor & Francis Ltd |
| Páginas | 456 |
| Dimensiones | 211 × 280 × 28 mm · 1,24 kg |
| Lengua | Inglés |
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