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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
288 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de junio de 2012 |
| ISBN13 | 9781118206683 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 163 × 230 × 25 mm · 480 g |
| Lengua | Inglés |
