Ten Deadly Marketing Sins: Signs and Solutions - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Libros - John Wiley & Sons Inc - 9780471650225 - 2 de abril de 2004
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Ten Deadly Marketing Sins: Signs and Solutions

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.


160 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 2 de abril de 2004
ISBN13 9780471650225
Editores John Wiley & Sons Inc
Páginas 160
Dimensiones 146 × 223 × 17 mm   ·   362 g
Lengua Inglés  

Mas por Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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