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The Art of Strategy: Sun Tzu, Michael Porter, and Beyond Moon, Hwy-Chang (Seoul National University)
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The Art of Strategy: Sun Tzu, Michael Porter, and Beyond
Moon, Hwy-Chang (Seoul National University)
In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.
336 pages, 15 b/w illus. 7 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de agosto de 2018 |
| ISBN13 | 9781108470308 |
| Editores | Cambridge University Press |
| Páginas | 332 |
| Dimensiones | 236 × 161 × 17 mm · 654 g |
| Lengua | Inglés |
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