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The Art of Strategy: Sun Tzu, Michael Porter, and Beyond Moon, Hwy-Chang (Seoul National University)
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The Art of Strategy: Sun Tzu, Michael Porter, and Beyond
Moon, Hwy-Chang (Seoul National University)
In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.
336 pages, 15 b/w illus. 7 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de agosto de 2018 |
| ISBN13 | 9781108455800 |
| Editores | Cambridge University Press |
| Páginas | 332 |
| Dimensiones | 168 × 225 × 16 mm · 538 g |
| Lengua | Inglés |
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