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The Language of Organizational Styling Wee, Lionel (National University of Singapore)
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The Language of Organizational Styling
Wee, Lionel (National University of Singapore)
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
211 pages, 3 Halftones, unspecified; 3 Halftones, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de marzo de 2019 |
| ISBN13 | 9781107666979 |
| Editores | Cambridge University Press |
| Páginas | 212 |
| Dimensiones | 228 × 154 × 12 mm · 290 g |
| Lengua | Inglés |
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