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The Language of Organizational Styling Wee, Lionel (National University of Singapore)
The Language of Organizational Styling
Wee, Lionel (National University of Singapore)
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
212 pages, 3 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de enero de 2015 |
| ISBN13 | 9781107054806 |
| Editores | Cambridge University Press |
| Páginas | 212 |
| Dimensiones | 156 × 238 × 18 mm · 456 g |
| Lengua | Inglés |