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Essentials of Pricing Analytics: Tools and Implementation with Excel - Mastering Business Analytics Haugom, Erik (Inland Norway University of Applied Sciences, Norway) 2.º edición
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Essentials of Pricing Analytics: Tools and Implementation with Excel - Mastering Business Analytics
Haugom, Erik (Inland Norway University of Applied Sciences, Norway)
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de febrero de 2026 |
| ISBN13 | 9781032989778 |
| Editores | Taylor & Francis Ltd |
| Páginas | 288 |
| Dimensiones | 246 × 174 × 20 mm · 528 g |
| Lengua | Inglés |
