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Persuasion: Social Influence and Compliance Gaining Gass, Robert H. (California State University, Fullerton, USA) 8.º edición
Persuasion: Social Influence and Compliance Gaining
Gass, Robert H. (California State University, Fullerton, USA)
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de febrero de 2026 |
| ISBN13 | 9781032819723 |
| Editores | Taylor & Francis Ltd |
| Páginas | 510 |
| Dimensiones | 150 × 220 × 20 mm · 1,15 kg |
| Lengua | Inglés |