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Persuasion: Social Influence and Compliance Gaining Gass, Robert H. (California State University, Fullerton, USA) 8.º edición
Persuasion: Social Influence and Compliance Gaining
Gass, Robert H. (California State University, Fullerton, USA)
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de febrero de 2026 |
| ISBN13 | 9781032819716 |
| Editores | Taylor & Francis Ltd |
| Páginas | 510 |
| Dimensiones | 253 × 178 × 27 mm · 1,09 kg |
| Lengua | Inglés |