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International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy
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International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 25 de diciembre de 2025 |
| ISBN13 | 9781032636955 |
| Editores | Taylor & Francis Ltd |
| Páginas | 264 |
| Dimensiones | 230 × 150 × 18 mm · 404 g |
| Lengua | Inglés |
| Editor | Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland) |
| Editor | Guzek, Monika |
