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International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy
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International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy
International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.
264 pages, 10 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de junio de 2024 |
| ISBN13 | 9781032633893 |
| Editores | Taylor & Francis Ltd |
| Páginas | 264 |
| Dimensiones | 157 × 236 × 23 mm · 528 g |
| Lengua | Inglés |
| Editor | Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland) |
| Editor | Guzek, Monika |
