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Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management Ghalia Boustani
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Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era - Routledge Focus on Business and Management
Ghalia Boustani
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.
126 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2023 |
| ISBN13 | 9781032570389 |
| Editores | Taylor & Francis Ltd |
| Páginas | 126 |
| Dimensiones | 138 × 214 × 15 mm · 168 g |
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