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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores - Routledge Focus on Business and Management Ghalia Boustani
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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores - Routledge Focus on Business and Management
Ghalia Boustani
This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
134 pages, 6 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and w
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de enero de 2023 |
| ISBN13 | 9780367628550 |
| Editores | Taylor & Francis Ltd |
| Páginas | 134 |
| Dimensiones | 150 × 220 × 10 mm · 270 g |
| Lengua | Inglés |
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