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Strategic Brand Management in Higher Education - Routledge Studies in Marketing
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Strategic Brand Management in Higher Education - Routledge Studies in Marketing
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions
292 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2021 |
| ISBN13 | 9781032178363 |
| Editores | Taylor & Francis Ltd |
| Páginas | 292 |
| Dimensiones | 234 × 156 × 20 mm · 442 g |
| Lengua | Inglés |
| Editor | Hemsley-Brown, Jane (University of Surrey, UK) |
| Editor | Melewar, T.C (Middlesex University London, UK) |
| Editor | Nguyen, Bang (East China University of Science and Technology, China) |
