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Strategic Brand Management in Higher Education - Routledge Studies in Marketing 1.º edición
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Strategic Brand Management in Higher Education - Routledge Studies in Marketing
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.
276 pages, 11 Line drawings, black and white; 15 Tables, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de febrero de 2019 |
| ISBN13 | 9780367139421 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 241 × 164 × 18 mm · 568 g |
| Lengua | Inglés |
| Editor | Hemsley-Brown, Jane (University of Surrey, UK) |
| Editor | Melewar, T.C (Middlesex University London, UK) |
| Editor | Nguyen, Bang (East China University of Science and Technology, China) |
