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Strategic Marketing of Higher Education in Africa - Routledge Studies in Marketing
Strategic Marketing of Higher Education in Africa - Routledge Studies in Marketing
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
276 pages, 13 Illustrations, black and white; 13 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2021 |
| ISBN13 | 9781032175591 |
| Editores | Taylor & Francis Ltd |
| Páginas | 276 |
| Dimensiones | 150 × 220 × 10 mm · 385 g |
| Lengua | Inglés |
| Editor | Hinson, Robert Ebo |
| Editor | Maringe, Felix |
| Editor | Mogaji, Emmanuel |