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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights Braun, Sandra L. (Mount Royal University, Canada)
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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights
Braun, Sandra L. (Mount Royal University, Canada)
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
80 pages, 1 Illustrations, black and white; 1 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de septiembre de 2021 |
| ISBN13 | 9781032175249 |
| Editores | Taylor & Francis Ltd |
| Páginas | 80 |
| Dimensiones | 150 × 220 × 10 mm · 150 g |
| Lengua | Inglés |
