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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights Braun, Sandra L. (Mount Royal University, Canada) 1.º edición
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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights
Braun, Sandra L. (Mount Royal University, Canada)
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
70 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de febrero de 2020 |
| ISBN13 | 9780367339746 |
| Editores | Taylor & Francis Ltd |
| Páginas | 70 |
| Dimensiones | 222 × 145 × 11 mm · 216 g |
| Lengua | Inglés |
