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New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing Liu, Xi (Tsinghua University, China)
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New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
116 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de enero de 2023 |
| ISBN13 | 9781032036359 |
| Editores | Taylor & Francis Ltd |
| Páginas | 116 |
| Dimensiones | 150 × 220 × 10 mm · 250 g |
| Lengua | Inglés |
