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New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing Liu, Xi (Tsinghua University, China) 1.º edición
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New Consumer Culture in China: The Flower Market and New Everyday Consumption - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
136 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de julio de 2021 |
| ISBN13 | 9780367235178 |
| Editores | Taylor & Francis Ltd |
| Páginas | 116 |
| Dimensiones | 240 × 163 × 15 mm · 314 g |
| Lengua | Inglés |
