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Marketing Strategies for the Mature Market George Moschis
Marketing Strategies for the Mature Market
George Moschis
Intended for the professional who needs access to state-of-the-art knowledge and its implications for marketing strategy development, this text includes information on the mature market, market segmentation and market targeting.
224 pages, tables, figures, references, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de septiembre de 1994 |
| ISBN13 | 9780899308876 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 216 |
| Dimensiones | 155 × 235 × 22 mm · 526 g |
| Lengua | Inglés |
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