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Marketing to Older Consumers: A Handbook of Information for Strategy Development George Moschis
Marketing to Older Consumers: A Handbook of Information for Strategy Development
George Moschis
By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy.
352 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de octubre de 1992 |
| ISBN13 | 9780899307640 |
| Editores | ABC-CLIO |
| Páginas | 352 |
| Dimensiones | 162 × 243 × 28 mm · 648 g |
| Lengua | Inglés |
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