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Marketing Channel Development and Management Russell W. McCalley
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Marketing Channel Development and Management
Russell W. McCalley
Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.
300 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de octubre de 1992 |
| ISBN13 | 9780899307800 |
| Editores | ABC-CLIO |
| Páginas | 300 |
| Dimensiones | 161 × 242 × 26 mm · 576 g |
| Lengua | Inglés |
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