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Marketing Channel Management: People, Products, Programs, and Markets Russell W. McCalley
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Marketing Channel Management: People, Products, Programs, and Markets
Russell W. McCalley
This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.
262 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de agosto de 1996 |
| ISBN13 | 9780275954390 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 288 |
| Dimensiones | 164 × 242 × 23 mm · 576 g |
| Lengua | Inglés |
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