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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries Jean J. Boddewyn
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Global Perspectives on Advertising Self-Regulation: Principles and Practices in Thirty-eight Countries
Jean J. Boddewyn
This global study of advertising self-regulation explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles.
254 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de agosto de 1992 |
| ISBN13 | 9780899307237 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 272 |
| Dimensiones | 166 × 242 × 21 mm · 603 g |
| Lengua | Inglés |
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