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The Illusion of Choice: 16½ psychological biases that influence what we buy Richard Shotton
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The Illusion of Choice: 16½ psychological biases that influence what we buy
Richard Shotton
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
216 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de marzo de 2023 |
| ISBN13 | 9780857199744 |
| Editores | Harriman House Publishing |
| Páginas | 216 |
| Dimensiones | 216 × 136 × 16 mm · 268 g |
| Lengua | Inglés |
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