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The Choice Factory: 25 behavioural biases that influence what we buy Richard Shotton
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The Choice Factory: 25 behavioural biases that influence what we buy
Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
220 pages, Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de febrero de 2018 |
| ISBN13 | 9780857196095 |
| Editores | Harriman House Publishing |
| Páginas | 220 |
| Dimensiones | 141 × 217 × 15 mm · 352 g |
| Lengua | Inglés |
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