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Library Marketing and Communications: Strategies to Increase Relevance and Results Cordelia Anderson
Library Marketing and Communications: Strategies to Increase Relevance and Results
Cordelia Anderson
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.
176 pages, 1 illustration
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2020 |
| ISBN13 | 9780838947999 |
| Editores | American Library Association |
| Páginas | 176 |
| Dimensiones | 229 × 153 × 11 mm · 244 g |