Library Marketing and Communications: Strategies to Increase Relevance and Results - Cordelia Anderson - Libros - American Library Association - 9780838947999 - 1 de septiembre de 2020
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Library Marketing and Communications: Strategies to Increase Relevance and Results

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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.


176 pages, 1 illustration

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 1 de septiembre de 2020
ISBN13 9780838947999
Editores American Library Association
Páginas 176
Dimensiones 229 × 153 × 11 mm   ·   244 g

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