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The Economics and Financing of Media Companies: Second Edition Robert G. Picard 2 Revised edition
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The Economics and Financing of Media Companies: Second Edition
Robert G. Picard
Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.
270 pages, black & white tables, figures, charts
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de mayo de 2011 |
| ISBN13 | 9780823232574 |
| Editores | Fordham University Press |
| Páginas | 286 |
| Dimensiones | 152 × 228 × 16 mm · 385 g |
| Lengua | Inglés |
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