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The Economics and Financing of Media Companies: Second Edition Robert G. Picard 2 Rev edition
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The Economics and Financing of Media Companies: Second Edition
Robert G. Picard
Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.
270 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de mayo de 2011 |
| ISBN13 | 9780823232567 |
| Editores | Fordham University Press |
| Páginas | 286 |
| Dimensiones | 159 × 236 × 19 mm · 521 g |
| Lengua | Inglés |
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