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Rising Consumer Materialism: A Threat to Sustainable Happiness - Routledge Focus on Business and Management Khalid, Afia (National College of Business Administration & Economics, Lahore, Pakistan) 1.º edición
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Rising Consumer Materialism: A Threat to Sustainable Happiness - Routledge Focus on Business and Management
Khalid, Afia (National College of Business Administration & Economics, Lahore, Pakistan)
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society.
Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer?s social affiliations and subjective wellbeing.
Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
110 pages, 5 Line drawings, black and white; 11 Tables, black and white; 5 Illustrations, black and
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de noviembre de 2017 |
| ISBN13 | 9780815367598 |
| Editores | Taylor & Francis Inc |
| Páginas | 110 |
| Dimensiones | 154 × 217 × 12 mm · 260 g |
| Lengua | Inglés |
