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The Global Football Industry: Marketing Perspectives - World Association for Sport Management Series 1.º edición
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The Global Football Industry: Marketing Perspectives - World Association for Sport Management Series
In recent years, football’s status as "the world’s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.
344 pages, 24 Line drawings, black and white; 3 Halftones, black and white; 47 Tables, black and whi
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de febrero de 2018 |
| ISBN13 | 9780815360568 |
| Editores | Taylor & Francis Inc |
| Páginas | 344 |
| Dimensiones | 241 × 163 × 24 mm · 646 g |
| Lengua | Inglés |
| Editor | Pitts, Brenda G. (Georgia State University, USA) |
| Editor | Zhang, James J. (University of Georgia, USA) |
