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Marketing of Engineering Consultancy Services: A Global Perspective Pradeep Kumar Chatterjee
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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.
136 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de noviembre de 2018 |
| Fecha de lanzamiento original | 2019 |
| ISBN13 | 9780791861837 |
| Editores | American Society of Mechanical Engineers |
| Páginas | 136 |
| Dimensiones | 150 × 220 × 10 mm · 195 g |
| Lengua | Inglés |
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