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E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice Roland T. Rust 1.º edición
E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
Roland T. Rust
This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.
320 pages, tables, figures, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de julio de 2002 |
| ISBN13 | 9780765608062 |
| Editores | Taylor & Francis Ltd |
| Páginas | 348 |
| Dimensiones | 152 × 229 × 27 mm · 453 g |
| Lengua | Inglés |
| Editor | Kannan, P.k. |
| Editor | Rust, Roland T. |