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Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society Pamela Odih
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Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society
Pamela Odih
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
248 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de abril de 2007 |
| ISBN13 | 9780761941903 |
| Editores | SAGE Publications Inc |
| Páginas | 232 |
| Dimensiones | 156 × 234 × 15 mm · 520 g |
| Lengua | Inglés |
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