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Services Marketing Management Peter Mudie 3.º edición
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Services Marketing Management
Peter Mudie
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
280 pages, Approx. 100 illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de marzo de 2006 |
| ISBN13 | 9780750666749 |
| Editores | Taylor & Francis Ltd |
| Páginas | 280 |
| Dimensiones | 191 × 246 × 18 mm · 514 g |
| Lengua | Inglés |
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