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Management and Marketing of Services Peter Mudie 2.º edición
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Management and Marketing of Services
Peter Mudie
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 1999 |
| ISBN13 | 9780750635943 |
| Editores | Taylor & Francis Ltd |
| Páginas | 320 |
| Dimensiones | 156 × 233 × 19 mm · 508 g |
| Lengua | Inglés |
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