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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters Jan-Benedict Steenkamp
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Jan-Benedict Steenkamp
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
264 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de octubre de 2018 |
| ISBN13 | 9780749483470 |
| Editores | Kogan Page Ltd |
| Páginas | 264 |
| Dimensiones | 234 × 158 × 15 mm · 420 g |
| Lengua | Inglés |
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