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![Cover for Jan-Benedict Steenkamp · Global Brand Strategy: World-wise Marketing in the Age of Branding (Paperback Book) [Softcover reprint of the original 1st ed. 2017 edition] (2018)](https://imusic.b-cdn.net/images/item/original/999/9781349956999.jpg?jan-benedict-steenkamp-2018-global-brand-strategy-world-wise-marketing-in-the-age-of-branding-paperback-book&class=scaled&v=1614368856)