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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves Peter Cheverton
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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
Peter Cheverton
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
208 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2010 |
| ISBN13 | 9780749461232 |
| Editores | Kogan Page Ltd |
| Páginas | 208 |
| Dimensiones | 158 × 232 × 13 mm · 316 g |
| Lengua | Inglés |
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