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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions Sue Runyard
Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Sue Runyard
This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
304 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de marzo de 2000 |
| ISBN13 | 9780742504073 |
| Editores | AltaMira Press |
| Páginas | 304 |
| Dimensiones | 153 × 228 × 19 mm · 538 g |
| Lengua | Inglés |