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Political marketing and British political parties (2nd Edition) Jennifer Lees-Marshment 2.º edición
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Political marketing and British political parties (2nd Edition)
Jennifer Lees-Marshment
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .
328 pages, 109 black & white tables, 1 figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de agosto de 2008 |
| ISBN13 | 9780719077197 |
| Editores | Manchester University Press |
| Páginas | 320 |
| Dimensiones | 156 × 234 × 23 mm · 496 g |
| Lengua | Inglés |
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