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Global Political Marketing - Routledge Research in Political Communication Jennifer Lees-marshment 1.º edición
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Global Political Marketing - Routledge Research in Political Communication
Jennifer Lees-marshment
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
302 pages, 16 black & white illustrations, 48 black & white tables, 16 black & white line drawings
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de septiembre de 2011 |
| ISBN13 | 9780415500463 |
| Editores | Taylor & Francis Ltd |
| Páginas | 320 |
| Dimensiones | 157 × 232 × 18 mm · 454 g |
| Lengua | Inglés |
| Editor | Lees-Marshment, Jennifer (University of Auckland, New Zealand) |
| Editor | Rudd, Chris (University of Otago, Dunedin, New Zealand) |
| Editor | Stromback, Jesper (Mid Sweden University, Sundsvall, Sweden) |
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