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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits - The AFP / Wiley Fund Development Series Jocelyne Daw
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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits - The AFP / Wiley Fund Development Series
Jocelyne Daw
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.
312 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2006 |
| ISBN13 | 9780471717508 |
| Editores | John Wiley & Sons Inc |
| Páginas | 312 |
| Dimensiones | 185 × 260 × 29 mm · 748 g |
| Lengua | Inglés |
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